Custom developers have access to Rake SDKs - software development kits - and Rake APIs - application programming interfaces - so they can concentrate on the software they want to build.
Imagine an upstart, same-day, delivery company wins a major account, maybe it's Macy's. The delivery company will be advanced $250,000 to help them complete the software needed to ensure specific Macy's locations have product available for pick-up and then home delivery, facilitated by our imagined upstart company. Macy's wants their new delivery partner to provide great customer experiences and the technology to be built will help them do that but Macy's also wants messaging technology to help keep their associates in the know about deliveries and any problems they may encounter. The delivery company has no time or desire to build the messaging technology. They must provide the messaging options Macy's wants.
Because Rake offers software development kits (SDKs), the delivery company uses pre-built, mobile friendly messaging kits and inserts the message experience into their delivery platform. This saves the new upstart lots of time and dollars they would have wasted on prototypes, failed experiments and more.
Since Rake monetizes products through more users, adding Rake technology to the Macy's experience is a big win.
The availability of APIs for developers building on or with the Rake platform provides almost limitless possibilities. Developers create amazing experiences by accessing stored data in platforms like Hubspot and using that data to send messages with amazing context and timeliness to contacts around the world.
Rake hosts creativity and collaboration. We believe open and easy to use APIs are our future and we invite responsible creators to build and grow on the Rake platform.
Perhaps you're not ready to write code for three days and you want to leverage APIs without knowing what an API is. Not a problem. Rake integrates with companies like Zapier to help you get the most from connected and complimentary applications.