Client communication for digital marketing agencies using Rake

Written by:
Mike Mattingly
channel conversations
Digital Marketing Agency
universal channels
universal messaging

Rake works with over 200 digital marketing agencies

For more than two years Rake has been providing technology to digital marketing agencies. We have learned so much about what digital marketing agencies do in their day to day and we were able to identify a tremendous opportunity to help these agencies improve their client communication. We built Universal Channels to help businesses and sales people and support people keep their clients engaged throughout conversations and asynchronous communication. Before we provide a deep explanation of how marketing agencies use Universal Channels, let's get you up to speed on Rake.

If annoying, long-running email chains, including the endless ‘reply’, ‘reply-all’, and ‘forward’ chains, Rake can be a great alternative.

Rake has been adding hundreds and hundreds of customers in 2021 as have other platforms mentioned in this post like Zoom, and Nifty.

Rake offers a team messaging solution tailored to topic focused conversations. In one conversation channel (think chat channel like a Facebook feed), you can contact everyone on your team. The conversations are organized around specific topics (like a clients’ project). With Rake you can also message individual people one on one, or work with a group of people in a private channel.

In addition, Rake allows you to share files, and quote specific messages in a conversation and reply to just that quote. Rake also provides a chat opportunity for external customers.

Rake offers a free plan with unlimited history search and paid plans start at just $5/user/month.

In addition to all of the great internal team messaging options, Rake offers a very unique conversation option called Universal Channels. Universal Channels allow several people from the digital marketing agency to join a channel and bring in their client via SMS. The client(s) enjoys all the convenience and familiarity of SMS and the agency team enjoys the collaborative benefits of a channel conversation. Because the Universal Channel is so easy to use, the client engagement skyrockets. As everyone knows, an engaged client is a client less likely to leave. The longer the client remains with the agency the more value the agency can deliver and keep the client longer. One of the key benefits Rake offers over other platforms mentioned here is you won't have to ask your client to use and learn a new app.

Rake is omnichannel messaging for external and internal contacts


All-in-One Communications with NextOS

If your team is struggling with incompatibilities and redundancies between business platforms, or too many notifications from different apps interrupting their focus, NextOS may be the right choice for you. Nextiva’s all-in-one suite centralizes multi-channel communication, customer relationship management, productivity tools, and analytics features. Plus, it will help you reduce expenses.

It also includes a range of real-time analytics features powered by AI. They can give you insights into anything from team performance to customer sentiment response to your marketing campaigns. Particularly handy for digital marketing agencies: NextOS even includes a dedicated survey tool.

Finally, NextOS also offers some great functionalities for customer relationship management. In this, the platform benefits from centralizing all possible information on interactions with clients.

Pricing starts at $20 per user and month.

Overall, NextOS is a great choice if you’re looking to cut back on the number of platforms you’re using and the integrations you have to handle.

Nextiva brings teams together

Face-to-Face with Zoom

Whether it’s weekly team check-ins, presentations to clients, or virtual events, Zoom can reliably cover your agency’s video calling needs.

Since the start of the pandemic, with team culture shifting rapidly, Zoom has become a staple communication tool for both internal and external video calling.

Unlike consumer-grade applications, like video calling functionalities in WhatsApp and other messengers, Zoom provides HD voice and video quality. It also offers the advantage of call participants not having to set up an account.

From screen sharing and markup to break-out rooms, Zoom comes with a solid set of features for a video calling application. In addition, the service now provides end-to-end encryption, after earning criticism for security weaknesses back in spring.

Finally, one of Zoom’s most significant advantages is its pricing. The platform’s free plan offers unlimited 1:1 meetings - and even 40-minute meetings with up to 100 participants. Paid plans start at $14.99/month, and only apply to the person hosting the meeting. They allow for up to 1,000 call participants.

All in all, if you’re looking for a straightforward and reliable video conferencing solution, Zoom is still the best choice out there.

Zoom video conferencing

Hash Out Projects With Nifty

If communication in your agency is heavily project-based, Nifty can provide an excellent solution. It can help you avoid context switching by combining project management with multi-channel communication.

On Nifty, you can manage tasks through standard Kanban or list views. You can track progress with Gantt charts, and there is an inbuilt calendar that integrates with Google accounts. Going further, Nifty makes it easy to share files and collaborate on documents.

The communication features it offers are all centered around these processes. You can make use of each projects’ individual discussion threads for project-specific communication. Other than that, it offers extensive chat features to communicate with particular colleagues, or entire teams.

Another handy feature is that you can invite guests and clients at no extra charge. This simplifies external communication, like updating clients on how particular projects are coming along.

If combining project management and communication sounds good to you, give Nifty a try. The Starter plan is $39/month and covers 10 team members.


Manage projects with nifty


A Clip Replaces a Thousand Words With Loom

Loom, finally, helps you eliminate endless email chains and needlessly lengthy team meetings. Instead, it lets you record and send video messages.

You can record yourself alongside your screen, save the video on Loom’s platform, edit and trim it, and then send it as a message. This makes it easy to quickly and efficiently explain complex concepts - from strategy planning over design choices to analytics insights.

Overall, Loom’s approach frees your team from the need to schedule virtual meetings to go over complex issues. At the same time, it keeps engagement higher than an email or even an instant message.

Loom is free for up to 25 creators - there are no limits on viewers - and up to 100 clips. Paid plans start at $10/user/month.