How to Be Really Good at Marketing in 2020

Written by:
Mike Brown
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Some things you think will be simple actually end up getting really complex. Google knows this all to well, which is why it recently rolled out a brand new Google Calendar -- and plenty of nifty features to go with it. While a few features in the latest Google Calendar aren't new, they have changed somewhat. Still other features you might not know exist at all. Let's go over all of them to make your life a little easier.

Your Google Calendar comes with your personal Gmail address, and you won't believe how simple it is to use and set up. But if you work at a company that uses its own Google Calendar, you suddenly have to find out how best to integrate your personal calendar with your weekly meeting schedule.

Learn how to run effective marketing campaigns using Google.

Google Calendar can start to feel a lot less simple the more events you have on your agenda. Luckily, there are some cool hacks and under-the-radar features you can use to make your life in Google Calendar much easier to organize.

Below are 18 of our favorite tips, tricks, and features available in Google Calendar.

18 Google Calendar Features That'll Make You More Productive

When you first start out on Google Calendar, you're given one calendar to start with -- it's the one with your name under "My calendars," as shown in the screenshot below.

So, if you want to use your calendar for multiple purposes -- like managing your actual schedule, planning periods of focused work time, and scheduling repeating reminders -- you only have one place to do it. But when you're only working with one calendar, all of those things get treated equally -- meaning you can't quickly and easily pull up the non-repetitive, important tasks you have for the day.

To combat this, just create a new calendar for each part of your life you'd like to keep track of on your Google Calendar.

How to Use This Feature

To create a new calendar, click the little plus sign (+) next to "My calendars," and you'll see the option, "New calendar." Select this option, name your new calendar, give it a description and time zone, and voilà -- you've got yourself another calendar.