Rake's intelligent proactive messaging algorithms detect when actions or circumstances match a programmed message.  When they do, Rake technology sends a custom crafted message to that visitor to encourage engagement.  

For example, if your visitor spends more than 5 minutes on a product page and has not begun the purchase flow, you can automatically send them a message with a promo code to help close the sale.
"Use this promo code SAVE10 and save 10% today!"

After a little setup, everything about proactive messages is automated and requires zero effort from your team. This system is nimble, each message can be updated in less than 2 minutes.

Proactive messages can be tailored in reference to url, duration, visitor history, location within a page, and more.