Rake's intelligent proactive messaging algorithms detect when a visitor's actions match custom built rules, and when they do, the system sends a custom crafted message to that visitor to encourage engagement.  

For example, if you are running a special on women's shoes, visitors on your page myshoeshop.com/shoes/womens might receive a message to "Let's chat about today's special offer on Pumps and Heels!".

Messages shared with website visitor chat participants can include web links to new landing pages, phone numbers and and email addresses.